Web Survey Bibliography
Title Comparing Response Rates and Response Content in Mail Versus Electronic Mail Surveys
Author Mehta, R., Sivadas, E.
Source Journal of the Market Research Society, 37, 4, pp. 429-439
Year 1995
Access date 22.07.2004
Abstract This study reports results of an experiment conducted to compare response rates and response content in mail and electronic mail surveys. Respondents on a large global network (Internet) were sent mail and e-mail surveys assessing their attitudes towards the commercialisation of the Internet. Respondents were randomly assigned to one of five groups (group 1: regular mail no prenotification, no incentives, no reminders; group 2: regular mail with prenotification, incentives, and wave mailing; group 3 and group 4 were e-mail replications of group 1 and 2; and group 5 international group but otherwise same as group 4). The results highlight the strengths and weaknesses of using electronic mail for gathering information from domestic and international respondents.
Year of publication1995
Bibliographic typeJournal article
Web survey bibliography - 1995 (13)
- The effect of computer-assisted interviewing on data quality: A review.; 1995; de Leeuw, E. D., Hox, J., Snijkers, G.
- Subsequent questions may influence answers to preceding questions in mail surveys; 1995; Schwarz, N., Hippler, H. J.
- How to conduct self-administered and mail surveys; 1995; Bourque, L. B., Fielder, E. P.
- Alternative methods of presenting bi-polar scales in telephone interviews: 1 to 7 vs. -3 to +3 and neutral...; 1995; Schaeffer, N. C., Baker, K.
- A review of the 1992 VRS Exit Poll; 1995; Mitofsky, W. J., Edelman, M.
- The effects of alternative methods of collecting similarity data for multidimensional scaling; 1995; Bijmolt, T. H. A., Wedel, M.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Computer-assisted Personal Interviewing: An Experimental Evaluation of Data Quality and Cost; 1995; Baker, R. P., Bradburn, N. M., Johnson, R. A.
- Method of psychological assessment, self disclosure, and experiential differences: A study of computer...; 1995; Loke, S. D., Gilbert, B. O.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S. H., Thornberry, J. S., Carson, C. P., Duffer, A. P.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- An Exploratory-Study of The Perceived Benefits of Electronic Bulletin Board Use and Their Impact on...; 1995; Wotring, C. E., Forrest E. J., James, M. L.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.